When it comes to famous statements about business models, Peter Drucker would be right up there with his often quoted emphasis on – “who is your customer, what does the customer value, and how can we deliver value at an appropriate cost?”
With all the changes during 2010 in both our own expanding company and the wider internet world in general, it is interesting to apply this to ourselves here at Claromentis.
What we are seeing is that because we now :
- Offer true SAAS deployment as an option, as well as perpetual licence models
- Have a framework with entirely optional modules as entry points
- Have a well established custom application team
This means we have seen a growing engagement with a whole new audience – younger technical companies and start ups that need to offer a corporate web based software solution not for themselves at all, but as an integrated part of their offering to their own clients.
So it does seem that we have two clear sets of customers that both embrace the Claromentis framework with equal enthusiasm, but with very different values and requirements :
- Smaller companies and start ups look to us to deliver solution that is in itself a significant part of their sales offering
- Larger companies are looking for efficiency gains, collaboration, innovation, Enterprise 2.0 and internal process automation.
It is fascinating to work with these two very different audiences, and to ensure that our business model delivers what they both value at an appropriate cost. Our new financial year is underway as of 1st April, and it is exciting and challenging to have such diverse requirements from our customers.
